OUR STORY

Cannabis has a history. We're part of it.

In 1932, Cab Calloway recorded “Reefer Man.”

He was already doing what he would do throughout his career: taking language, music, style and the energy of Black America and turning it into something the whole country couldn't ignore.

REEFER MAN® carries that spirit forward.

We're not here to pretend cannabis culture started yesterday. We're here to recognize the people, music and communities that helped shape the culture long before today's legal industry existed.

CULTURE MATTERS

The modern cannabis industry is still being written.

We believe the people who helped create its cultural history should be part of its future—and that a more inclusive industry is a stronger industry.

That's why REEFER MAN® supports connection, creativity, and opportunity, with particular attention to communities and entrepreneurs who have historically been left out of the conversation.

Know the history. Enjoy the culture. Help shape what's next.

REEFER MAN® and HI-DE-HI® are trademarks of Creative Arts by Calloway, LLC.